Crypto’s hold on Formula 1 sponsoring gets tested in Singapore; govt warn firms to curb their enthusiasm

Formula One F1 - Singapore Grand Prix - Marina Bay Street Circuit, Singapore - September 30, 2022. McLaren's Daniel Ricciardo in action during practice - Reuters

SINGAPORE, Oct 1 (Bloomberg): At Formula One’s Miami Grand Prix in May, the dizzying displays of crypto companies sponsoring the sport were inescapable, with Crypto.com’s blue branding covering every imaginable surface along the race track.

When Singapore hosts the most popular motor sport this weekend, the visibility of digital assets will be far more subdued.