Thai TikToker builds following with tips on frugal living


Phattaradej 'Top' Luechai with food that can be stored for one month to in Thailand on Aug 29, 2022. - Reuters

BANGKOK (Reuters): A Thai TikToker's tips on grocery shopping on a budget of just 4,000 baht (RM492) a month are attracting thousands of followers amid a global food crisis as Thailand grapples with its highest inflation in more than a decade.

Phattaradej 'Top'Luechai, 29, creates bite-sized videos of himself buying cheap food in bulk, preparing it in small portions, and trying out different menus for his viewers.

"If I don't live this lifestyle, I will not have any savings left," he said, adding that many of his nearly 100,000 followers are middle-class Thais, hoping to save for the future.

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Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

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Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

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Thailand , savings , Tik-Tok

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