Vietnam remains huge potential market for bubble tea

Bubble tea lovers in Vietnam spent US$360 million on bubble tea and similar 'new tea' drinks in 2021, making Vietnam the third largest market for bubble tea in South-East Asia. — VNA/VNS

HANOI (Vietnam News/Asia News Network): Vietnam is a huge potential market for the bubble tea business. This drink is gradually becoming a favourite and popular drink among generations Y and Z.

Bubble tea lovers in Vietnam currently spend US$360 million a year on bubble tea and similar "new tea" drinks, making Vietnnam the third largest market for bubble tea in South-East Asia, after Indonesia and Thailand, according to a recent study jointly conducted by Singapore-headquartered venture outfit Momentum Works and digital payments solution provider qlub.