Brunei's virtual Korean festival attracts over 200,000 visitors

  • Brunei
  • Saturday, 06 Nov 2021

Karen at the prize award ceremony. - BB

BANDAR SERI BEGAWAN (Borneo Bulletin/Asia News Network): Aimed at introducing Bruneians to Korean culture, the Embassy of Korea in Brunei Darussalam hosted the 2021 Online Korean Festival from Oct 11 to 24.

Korean Ambassador to Brunei Darussalam Kim Soung-eun said, “It is impressive to see many Bruneians joining this year’s Korean festival even though it was held virtually. I hope Hallyu (Korean wave) flourishes in the country.”

The festival consisted of four subcategories – video contest, daily quiz, promotion of Korean businesses in Brunei and enjoying series of videos on Korea.

The festival’s Instagram attracted over 1,000 followers and over 200,000 visitors as well as featured 146 videos of K-pop dance and song covers, K-food cooking, K-drama/movie reviews and travel experiences to Korea submitted for the video contest. The winner was Karen who created a cooking video parodying Netflix show Squid Game.

“I am a fan of Korean culture and admire its influence on global culture in recent years. I cannot wait to visit South Korea again,” Karen said during the prize award ceremony on Friday (Nov 5).

Meanwhile, the daily quiz event featured questions such as Korea’s special days, BTS info, popular drama series and more and saw 250 to 500 participants daily with two winners daily. The prizes were Korean food delivered to their houses.

Thirteen Korean shops in the Sultanate including restaurants, a supermarket, a hair salon and a jewellery shop participated in the festival.

There was also a series of videos ranging from entertainment to tourism uploaded on the Instagram account.

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Brunei , South Korean , festival


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