H&M vows to rebuild trust in China after Xinjiang backlash

STOCKHOLM (Reuters): H&M vowed on Wednesday (March 31) to win back trust in China amid growing signs its fashion empire is suffering from a backlash after it voiced concerns last year about alleged human rights abuses in Xinjiang province.

The comments come as Western brands battle to strike a balance between consumers in the world's second-largest economy and public opinion at home, which has become increasingly concerned about reports of forced labour in Xinjiang.