Thailand leading Asia’s shift to e-commerce with 58% rise

BANGKOK (The Nation/ANN): The number of Thai households shopping online has shot up 58 per cent during the Covid-19 pandemic, which has accelerated the region’s shift to e-commerce.

The dramatic rise in households buying online signals a turning point for e-commerce in Asia, says global marketing research firm NielsenIQ.

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Thailand , Asia , e-commerce , NielsenIQ , market , research

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