Vietnam to rebrand cultural tourism to earn revenue of US$130bil by 2030

The tourists are seen visiting Hội An ancient town in the central province of Quảng Nam. - Vietnam News

HANOI (Vietnam News/ANN): Cultural tourism is hoped to account for 20-25 per cent of Vietnam's total revenue of about US$130 billion from tourism by 2030, according to a project to build a national brand for cultural tourism that was recently approved by the Ministry of Culture, Sports and Tourism.

This is considered a step to concretise the development strategy of cultural industries and the Vietnamese tourism development strategy through the promotion of national cultural identity.