Beyond Meat set to beef up investment in China

Visitors check out Beyond Meat products during the second China International Import Expo in Shanghai in November. The global plant-based meat market is estimated to reach US$27.9 billion by 2025. - China Daily

BEIJING (China Daily/ANN): US-based Beyond Meat Inc, a leading plant-based meat producer, is set to invest more in the Chinese market by raising its accessibility and manufacturing capacity along with adopting local flavors such as swapping in traditional minced beef recipes like beef noodles and xiao long bao or steamed soup dumplings.

Beyond Meat Founder and CEO Ethan Brown said in line with the company's goal to increase accessibility to plant-based meat globally, they are going to "make the investment necessary to engage, understand and serve Chinese consumers".