Google gives nonprofits a break

  • Google
  • Monday, 20 Jul 2015

Good cause: Sajith and Raj Ridvan Singh, director of SOLS 24/7, at the launch of Google for Nonprofits.

Google launches Google for Nonprofits, a programme offering free or discounted use of Google apps for qualifying organisations in Malaysia.

Investing in technology is one of the ­biggest expenses for non-governmental organisations (NGOs), according to SOLS 24/7, a humanitarian organisation that provides education and social services to Asean countries, including Malaysia.

It’s one of the first local NGOs to take advantage of Google for Nonprofits, a ­programme that offers discounts or free access to Google products to NGOs.

Launched in 2003 and only now available in Malaysia, Google for Nonprofits gives organisations free access to the Google Apps suite, including Gmail, Google Calender, Google Drive and an enriched ­version of YouTube with premium branding ­capabilities and increased uploading ­capacity.

It also gives the non-profit organisations their own domain names for web hosting and e-mail.

More importantly, qualifying entities will get up to US$10,000 (RM38,000) of Google AdWords advertising per month to promote their missions and initiatives on

The AdWords spending is capped on a daily basis – for example, if the organisation gets the full amount, the ad spend will be capped at about US$333 (RM1,250) per day.

According to Sajith Sivanandan, managing director of Malaysia, Vietnam, the Philippines and New Emerging Markets at Google, the AdWords advertising doesn’t include the cost of video advertisements that appear on YouTube videos.

To qualify for the programme, an NGO needs to comply with all the local statutory requirements and must be registered with TechSoup Asia, part of TechSoup Global, an international network of NGOs ­headquartered in San Francisco, United States.

TechSoup is also responsible for verifying the eligibility of the organisation – after ­registering and submitting the proper ­documents, the NGO will be issued a token which can then be used to register for Google for Nonprofits.

This verification process usually takes between two and eight days depending on the accuracy and completeness of the ­documentation provided.

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