Sport-specific wearables are burgeoning, although basic trackers are taking on the role of overall health and fitness coach.
Adidas's new Fit Smart wristband, announced this week, will pair with its miCoach app, which acts as personal trainer, when the product launches presumably in mid-August for a price of US$199 (RM632).
An upgrade of the miCoach app is expected with the release of Fit Smart. The company makes it clear on its website that "Vibration and visual prompts provide feedback and coaching so the user can make the most out of every workout," signaling a demand on the part of consumers for more than just simple tracking.
While the Adidas Smart Ball, which also pairs with the miCoach app, is specific to soccer, it appears popular sports are only a tiny portion of this exploding market in which consumers are now seeking coaching in all aspects of living.
The brand-new Misfit Beddit Sleep Monitor, with its smart alarm that wakes the user upon sensing his deep sleep wearing off, is another indication that consumers want more than passive tracking, but a reactive sensory virtual friend to keep them in check.
Food logging and caffeine consumption have been around as long as apps, but it's the products that offer more than a simple log that create buzz.
For example, the Jawbone UP Coffee app is able to provide personalised feedback that teaches users about how their individual body reacts to caffeine, including data on how long it will take them to fall asleep should they succumb to that last afternoon cup.
Although many of these companies offer products that connect users to their friends to seek motivation through comparing activities, like the Adidas Smart Ball, consumers have made it clear that having a personal coach is most important to them. — Relaxnews 2014
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