Polaroid has unveiled the C3, a cubic 35mm machine with an eye-catching retro design designed for athletes and adventurers.
The design, unveiled at the Consumer Electronics Show in Las Vegas this week, might be miniature, but the camera manages to combine a wide angle lens that can take still images at 1.3-, 3- and 5-megapixels and record high-definition video.
The palm-sized photo tool is available in a range of retro block colour options, featuring the brand's signature horizontal rainbow stripe design.
The C3 is one of three new additions to Polaroid's range of sports action cameras revealed during CES.
"Polaroid is all about capturing fun, in-the-moment images and video from the user's unique point of view," said Polaroid president and CEO Scott W. Hardy.
"With these cameras, whether it may be biking, skiing, snowboarding or surfing, we want to provide users the ability to capture and share their finest moments and moves with the best possible coverage, at vantage points like no other."
Other newcomers to the range include the waterproof XS100i camera. The model features in-built WiFi with iOS and Android apps so users can adjust settings remotely and share videos instantly with friends, family or social media.
Also launched was the US$179.99 (RM591) XS1000i high-definition sports video camera, featuring an ultra-wide angle lens offering 170 degree coverage and the ability to simultaneously capture video and still images with single, continuous and time lapse modes.
It has been a busy few months for Polaroid, which also used CES to show off the finished version of its Socialmatic camera, expected to hit the shelves in autumn 2014.
The US$99 (RM325.07) C3 model is slated for release in the summer of 2014. — ©AFP/Relaxnews 2014