Even though you hear little of soft power today, that doesn’t mean soft power has had its day. Malaysia is a prime example of a small country using soft power to punch well above its weight.
NOT so long ago it seemed that everyone was talking about “soft power”, the concept developed by Professor Joseph Nye of Harvard University and much discussed in international affairs policy circles, especially in America in the late 2000s.
Already a subscriber? Log in.
Celebrate Merdeka with 50% Off!
T&C applies.
![](https://cdn.thestar.com.my/Themes/img/sub_paywall_TSM.webp)
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!