Soft power still packing a punch

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  • Saturday, 10 Jan 2015

Even though you hear little of soft power today, that doesn’t mean soft power has had its day. Malaysia is a prime example of a small country using soft power to punch well above its weight.

NOT so long ago it seemed that everyone was talking about “soft power”, the concept developed by Professor Joseph Nye of Harvard University and much discussed in international affairs policy circles, especially in America in the late 2000s.

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Opinion , Sholto Byrnes


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