Metrics that matter for startups

  • Columns Premium
  • Monday, 17 Aug 2015

Knowing how you’re acquiring customers, the costs of acquiring them, what channels are effective, whether customers are returning – these are among the figures you must track if your business is to successfully attract investors. 

WE recently launched the MaGIC Accelerator Program (MAP) on Aug 27 with a first intake of 52 high-growth startups (of which 40% were foreign) and 25 social enterprises, making it the largest accelerator cohort in Asia.

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