Telco targets youth segment

Part of the launch party of the Hotlink Red App held earlier in May.

MALAYSIAN Telco giant Maxis Bhd will continue its expansion into the prepaid mobile data segment with additional features to its self-serve app, Hotlink Red Application, which will be introduced in the third quarter of this year.

Head of prepaid consumer Navin Manian said its initial features have been running steadily and user feedback for the app has been good so far. Maxis first launched the app earlier in May.