Flagship brand now in Malaysia

Take your pick: A selection of Topvalu products on display at the Aeon store in 1Utama during the launch.

TOPVALU, which was introduced in Japan in 1994, quickly rose to become the leading private brand in Japan, gaining national distribution across multiple retail formats and delighting Aeon customers with its broad assortment of products with quality and value.

The brand and its products are developed in collaboration with consumers and the region’s best suppliers to meet strict quality standards while providing the best value in the market. Now, the brand aims to provide a similar experience for Aeon customers in the Malaysian market through a broad assortment of lifestyle products.