iflix set to change the Malaysian pay-TV landscape, 11,000 hours for RM10

KUALA LUMPUR: iflix, the newly-launched Internet television service in Malaysia, is set to change the local pay-TV landscape, offering over 11,000 hours of programmes accessible for only RM10 a month, or RM96, a year.

iflix Malaysia chief executive officer Azran Osman-Rani said it was timely that such service be introduced here, given the higher smartphone ownership, increasing Internet access, improving bandwidth speed and growing disposable income.

Azran said the company planned to deepen its roots by establishing partnerships with telecommunications companies, banks and device manufacturers.

“We are holding talks with telecommunications companies because the service we provide is a good way to increase Internet usage.

“Besides increasing the hours of content, we also aim to have more local original programmes whereby we are discussing with local content producers to create original iflix TV shows,” he told Bernama.

iflix, a partnership between Catcha Group and Evolution Media Capital, aims to capitalise on the huge global trend of subscription video-on-demand service, targeting the 250 million people in South-East Asia with a smartphone.

Azran, who is also iflix group chief operating officer, said the company was still signing on new content partners and it aimed to double the number of hours available over the next few months, on top of adding more variety.

iflix’s content providers include Hollywood’s top studios such as Twentieth Century Fox Television Distribution, BBC Worldwide and Warner Bros International Television Distribution. — Bernama

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