Malaysian entrepreneurs head to China to aggressively promote Malaysian craftwork and food

Ong (right) and Chinese People’s Consultative Committee of Guangxi vice-chairman Liu Zhengdong (second from right) admiring the Tenun Pahang Diraja frames presented by Vac Hub during the opening ceremony of the Malaysian Pavilion at the expo. (From left) ECERDC human capital development general manager Zulkifli Yaacob and ECERDC investor management general manager Saifol Bahri Mohamad Shamlan.

KUANTAN: Up to 20 local entrepreneurs from the East Coast Economic Region (ECER) showcased their products at the 14th China-Asean Expo (CAEXPO) 2017 in Nanning, China, in the hopes of tapping into regional demand for Malaysia’s arts and crafts as well as traditional food products.

The initiative was an effort by the East Coast Economic Region Development Council (ECERDC), with the support from the Federal Government and the state governments, to further boost the demand for ECER’s products in China.