Food News

Kia promotes cars through Michelin-starred chef’s food

The menu for 'Taste of Kia' by Jean-Georges Vongerichten.

The Korean carmaker taps French chef Jean-Georges Vongerichten in food collaboration.

At first glance the collaboration between a Korean car company and a triple Michelin-starred French chef sounds like a stretch.

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Lifestyle , Kia Motors , Jean-Georges Vongerichten

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