Published: Thursday April 17, 2014 MYT 4:20:00 PM
Updated: Thursday April 17, 2014 MYT 9:28:14 AM

Is a crustless chicken pizza, really pizza?

Domino’s Pizza’s new product, the Specialty Chicken.

Domino’s Pizza’s new product, the Specialty Chicken.

A US pizza chain has launched a new product, but whether or not it can really be considered a "pizza" is debatable.

Watch out KFC and Chick-fil-A, there’s an unlikely player who’s trying to disturb the pecking order of fast food chicken chains: Domino’s Pizza.

In its latest product, Specialty Chicken, there’s no pizza crust in sight.

Instead, the US chain has replaced it with breaded, white boneless chicken pieces that are then topped with sauce, cheese and other assorted pizza toppings.

Sound familiar? KFC pulled a similar stunt when it debuted the extreme Double Down sandwich, replacing sandwich buns with breaded, deep-fried chicken filets.

Domino’s Specialty Chicken comes in four flavours – Crispy Bacon and Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon.

In a press release, the pizza chain pledged to continue to show that it’s a “legitimate player in the chicken business”.

Meanwhile, KFC’s parent company YUM! Brands is quietly testing out a premium version of its flagship chicken brand with Super Chix in Texas, a chicken sandwich shop that is widely seen as an aggressive strike against Chick-fil-A. — AFP Relaxnews

Tags / Keywords: Lifestyle, Pizza, Domino's, Chicken, Crustless


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