Home > Lifestyle > Food > News
Thursday April 3, 2014 MYT 11:55:00 AM
Thursday April 10, 2014 MYT 6:54:15 PM
Quarterly will contain long form features, but also advertising unlike flagship The Wine Advocate.
Leading wine critic Robert Parker Jr. has announced plans to launch a new lifestyle magazine that will target readers with expensive taste.
To be called 100 Points by Robert Parker, the magazine will be launched in partnership with Hubert Burda Media which currently publishes 300 magazines.
Readers can expect a mix of long form features as well as shorter service pieces that will provide useful consumer information.
Unlike his Parker’s flagship brand The Wine Advocate, however, 100 Points by Robert Parker will accept advertising and will initially be published quarterly.
Published bimonthly, The Wine Advocate is pitched as an unbiased e-magazine that delivers about 20,000 reviews every year, free from the political and financial sway of advertisers.
Following a major shake-up at the longstanding brand in 2012 that included the appointment of a new editor-in-chief, the magazine moved to digital only.
The new magazine marks Parker’s re-entry into the publishing world.
Parker is widely described as one of the world’s most influential wine critics.
The publication of a new magazine is the latest in a string of new entrepreneurial developments for the critic. Parker recently wrapped up a series of masterclass tastings and gala dinners for oenophiles in Beijing, Shanghai, Hong Kong, Kuala Lumpur and Singapore as part of a world wine tour that will also hit the US and Europe this year.
Dates are to be announced.
100 Points by Robert Parker will launch this spring. – AFP Relaxnews
Tags / Keywords:
Lifestyle, Food, People, Robert Parker Jr, magazine, wine critic
TIME Magazine rates Petronas Twin Towers among Top 10 global landmarks
Dr M: Affirmative action under NEP has finally paid off
Tasty picks from all over are featured in ‘Flavours’
Magazine delivers good reads and must-eats to food lovers
Get a taste of Hong Kong chef’s award-winning journey
White tiger off to a roaring start
Dressed up to take on the universe
460 students take up challenge to design iconic i-City facade
New generation focus of watch and jewellery showcase
Chef prepares four main courses for food-beer pairing dinner
Eight experiences you can’t miss when in Australia
Book treat for 74 pupils
MIC wants ministerial status quo in Cabinet
Hasty Sivasangari misses title in Malaysian Tour final
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)