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Friday March 7, 2014 MYT 2:40:00 PM
Friday March 7, 2014 MYT 4:55:32 PM
by j. kugan
Sequel to the Cronut: The Chocolate Chip Cookie Milk Shot.
The man behind the Cronut craze last year has come up with a new why-didn’t-I-think-of-that mash-up dessert that could take 2014 by storm.
Dominique Ansel, a New York-based pastry chef whose croissant-slash-donut creation, the Cronut, rode the forefront of a wave of mash-up foods in 2013, has announced the debut of his latest food mash-up, the Chocolate Chip Cookie Milk Shot, at South by Southwest (SXSW) Interactive in Austin, Texas this weekend.
Although not as concisely named as his more famous pastry, the ‘Cookie Shot’ has the same whimsical yet homely and endearing quality that made the Cronut such a sensation. The idea is simple but ingenious. The cookie is baked in the shape of a shot glass and the milk is poured into its hollow before it’s served.
Ansel celebrated ahead of the public unveiling of his latest offering by posting a photo of it on his Instagram account on Wednesday. The photo has already got more than 2,000 likes.
Nevertheless, despite the tantalising pictorial tease, Ansel offers no clues as to how one would actually eat the dessert. Does one chug the milk before chomping down on cookie? Or vice versa and end up with milk all over one’s face?
No doubt the 35-year-old pastry chef will be getting a lot more publicity about the ‘Cookie Shot’ when the dessert goes on sale at SXSW Interactive, a weekend of talks, forums and workshops that precedes the more popular South by Southwest music festival that will be attended by thousands of indie music fans, geeks, techpreneurs and hipsters from across the US.
If the social media experience generated by the Cronut in 2013 is anything to go by, expect endless queues, Instagram photos, and other chef’s imitations of the ‘Cookie Shot’ to invade our consciousness.
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Lifestyle, Chocolate Chip Cookie Milk Shot, Cookie Shot, Dominique Ansel, Cronut, mash up, food, SXSW, South by Southwest, festival, craze
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