One-stop Malaysian foodstuff website for US market

KUALA LUMPUR: Seattle-based Malaysian chef Christina Arokiasamy has set up a website http://buymalaysianfood.com/which is a platform to showcase Malaysian food products for the US consumers.

Arokiasamy, who is a host for the Bespoke Malaysia Kitchen Premiere, a programme to showcase Malaysian flavours, said the website merges all Malaysian food brands under a single home, and connects them to the Amazon.com marketplace for sales and distribution. 

She said it was costly to get unfamiliar Malaysian products into brick-and-mortar stores and supermarkets.

“But with Amazon’s fulfillment networks, and 61 nationwide warehouses, consumers can easily purchase a range of Malaysian products 24/7 from the comfort of their own homes,” she said.

She said the buymalaysianfood.com project is an initiative of the Malaysian External Trade Development Corporation (Matrade). 

As for the TV programme, it has drawn American viewers to the http://www.malaysiakitchen.us/ website where they found Malaysian food products they could buy to replicate the dishes in their homes. 

She said brands such as Mak Nyonya, My Kuali, and Gold Choice have seen a marked increase in sales since the launch of the initiatives. 

Other brands which had seen a surge of interest in the US included Tean Gourmet, Old Town, Adami, Claypot, Julie’s, Jefi, Agromas, Lingham’s, Tower Mas, Cintan, Munchy’s, Nona, Jia Jia Le, Maggi, BOY, Koon Kee, Torto, Sin Hai Ting, Raya, Cobizco, Fruit Plus and Yuen Chun.