Setback for Google as EU Court adviser backs $1.7 billion antitrust fine


Google logo is displayed at Google's headquarters in New York City, U.S., July 1, 2026. REUTERS/Aleksandra Michalska/File Photo

BRUSSELS, Nov 12 (Reuters) - Google ⁠suffered a setback on Thursday as an adviser ⁠to Europe's top court faulted a lower tribunal's ‌decision to scrap a €1.49 billion ($1.7 billion) fine levied against the US tech giant seven years ago for anti-competitive practices related to online advertising.

The ​General Court rejected the EU decision ⁠in 2024, prompting the ⁠Commission to appeal to the Luxembourg-based Court of Justice of ⁠the ‌European Union.

The European Commission, theEU's competition watchdog, in its 2019 finding said Google used restrictive clauses ⁠in contracts with publishers that prevented rivals from ​placing search ‌advertisements on the publishers' websites, reinforcing Google's dominance in ⁠online search ​advertising.

It said the practices ran from 2006 to 2016. Google, whose AdSense platform provides search advertising, removed the contested clauses ⁠from publisher agreements in 2016.

Advocate General ​Kokott said the General Court thereby imposed excessive requirements as to the scope of the examination of the criterion of ⁠duration and did not sufficiently relate its conclusion to the assessment of the criteria determining whether a company holds a dominant position.

The court, which usually follows the majority ​of such recommendations, will rule next ⁠year.

The AdSense fine was one of six EU antitrust penalties ​that have cost Google €10.38 billion over ‌nearly two decades.

The case is C-826/24 ​P Commission v Google and Alphabet (Google AdSense).

($1 = 0.9027 euros)

(Reporting by Foo Yun Chee, editing by Inti Landauro)

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