ECB economists turn to Reddit and AI to read investors' mood


A Reddit logo is seen in this picture illustration taken, August 16, 2026. REUTERS/Dado Ruvic/Illustration/File Photo

FRANKFURT, Nov 12 (Reuters) - ⁠Chatter on the online discussion site Reddit can ⁠tell policymakers how retail investors are feeling ‌sooner than traditional surveys, particularly when markets are under stress, two European Central Bank economists concluded.

Feeding over nine million posts on ​Reddit throughthe artificial intelligence chatbot ⁠ChatGPT-5.1, the researchers say ⁠they can detect retail investor mood shifts in a ⁠way ‌that aligns with more established sentiment indicators, except their signals are timelier and more ⁠frequent.

Combing through posts on various Reddit forums, ​including r/wallstreetbets, ‌r/stocks, r/StockMarket, r/investing, r/Bitcoin and r/Economics, the economists ⁠created an ​index called the Reddit Retail Investor Sentiment Indicator (R-RISI), which indicates that online discussion may reflect actual retail ⁠trading, they said.

"The R-RISI is timelier ​on short-term market dynamics and offers higher frequency information than survey-based indicators," they said in a blog post ⁠published by the ECB on Thursday.

"Changes in the R-RISI are also associated with next-day market returns, particularly during market downturns," the authors, Fabian Wagner and ​Julian Metzler, said.

The index closely ⁠reflects major market developments and contains signals that can ​help predict short-term price moves, ‌although these appear to matter ​more when markets are in decline, they said.

(Reporting by Balazs Koranyi; Editing by Xevi Fontdegloria)

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