Amazon rolls out text-based shopping through Alexa


FILE PHOTO: Amazon's logo is seen in this illustration created on February 11, 2025. REUTERS/Dado Ruvic/Illustration/File Photo/File Photo

Nov 6 (Reuters) - Amazon ⁠on Friday said US customers ⁠would be able to useAlexa for ‌Shopping, its AI-powered shopping assistant, to search for products and make purchases through text messages.

Here ​are some details:

• Amazon ⁠said the new ⁠text feature lets users research and compare products, ⁠track ‌deals and price drops, and have Alexa for Shopping ⁠complete purchases on their behalf

• The ​feature is ‌rolling out to a small group ⁠of invited ​UScustomers ahead of a broader launch in the coming weeks, Amazon said

• ⁠The launch follows Amazon's recent ​move to blockMeta's AI shopping agent, Muse, from accessing its marketplace, saying the ⁠tool appeared to access its online store without authorization and store customer credentials

• Amazon also won a court orderblockingPerplexity's ​shopping agent, Comet, in ⁠March, though a US appeals court ​overturned the ban in ‌August. The case remains ​ongoing

(Reporting by Neil J Kanatt in Bengaluru; Editing by Maju Samuel)

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