Apple shares slide as higher memory costs fuel margin concerns


Apple CEO John Ternus launches the latest MacBook Pro with a touch screen in Los Angeles, California, US, October 28, 2026. REUTERS/Evelyn Hockstein

Nov 3 (Reuters) - Apple shares fell ⁠about 4% in premarket trading on Tuesday after the tech giant warned that ⁠rising memory costs would squeeze gross margins, stoking investor concerns over persistent ‌supply-chain uncertainties and mounting AI expenses.

John Ternus delivered his first earnings report as Apple CEO on Monday, describing the memory-pricing environment as "unprecedented" while expecting costs to rise beyond the quarter ending in December.

The iPhone maker ​has benefited from using memory purchased at lower prices, ⁠but that advantage is expected to ⁠diminish over time, leaving more of its purchases exposed to higher prices.

Gross margins, which ⁠measure ‌the percentage of revenue retained after the costs of making its products, was 47.9% for the September quarter, down from June-quarter levels even when factoring in ⁠the impact of tariff refunds.

Apple expects gross margin for ​the December-ending quarter to range ‌between 45% and 46%, which also reflects the expenses tied to the ⁠ramp-up of its ​AI-powered Siri.

The CEO comments imply "Apple products are going to become even more expensive, which is not ideal at a time when the consumer is feeling the pinch from a higher cost of ⁠living," said Dan Coatsworth, head of markets at ​AJ Bell.

However, Apple reported a record September quarter for iPhone revenue despite price increases and a staggered iPhone release schedule where only the premium 18 Pro models were launched in ⁠the last days of the company's fiscal 2026.

Fourth-quarter iPhone sales, which included iPhone 18 Pro models but not Duo, were $57.58 billion, above estimates of $56.54 billion, according to data compiled by LSEG.

"We see the flagship iPhone as the linchpin of this ecosystem, from which Apple ​derives pricing power, switching costs, and a network effect," ⁠said William Kerwin, senior equity analyst at Morningstar.

Apple is set to lose over $170 billion in ​market value from its $4.94 trillion valuation if losses hold.

The ‌stock trades at nearly 35 times expected earnings ​over the next 12 months, compared with 18.23 times for Alphabet and 23.43 times for Microsoft .

(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Devika Syamnath)

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