Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI


Apple logo is seen in this illustration taken September 24, 2025. REUTERS/Dado Ruvic/Illustration

Oct 27 (Reuters) - Apple ⁠on Tuesday unveiled a new 14-inch ⁠MacBook Pro and iMac powered by ‌its latest M6 chip, touting faster performance for running AI tasks directly on the devices.

Here are more ​details:

• The 14-inch MacBook Pro ⁠starts at $1,999, while ⁠the iMac starts at $1,499

• Customers can pre-order ⁠the two ‌products from Wednesday in 35 countries and regions, including the ⁠US, with availability starting November 6

• Apple ​said ‌the M6 MacBook Pro delivers up to ⁠30% faster ​graphics and up to 25% faster AI performance than its M5 predecessor, along with ⁠up to 24 hours of ​battery life, the longest ever in a Mac

• The new iMac delivers up to 5x ⁠faster on-device AI performance than the previous M4 model, Apple said

• The launches come a day before Apple hosts a "Pro ​and tell" event in ⁠Los Angeles on October 28, which Bloomberg ​News has reported is expected ‌to feature Apple's first ​touch-screen MacBook Pro

(Reporting by Anzar Mehraj in Bengaluru; Editing by Leroy Leo)

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