Salesforce to acquire Braze in a $5.66 billion deal


A logo of Salesforce is seen at its exhibition space, at the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition center in Paris, France June 16, 2022. REUTERS/Benoit Tessier

Oct ⁠20 (Reuters) - Salesforce said ⁠on Tuesday it ‌would acquire customer engagement platform Braze ​for about $5.66 billion.

The ⁠customer ⁠relationship management platform's shares ⁠fell ‌2.6% in premarket ⁠trading.

Braze Class A shareholders ​will ‌receive $47.50 in cash ⁠per ​share, under the terms ⁠of the agreement.

The ​deal is expected to close in Salesforce's ⁠fiscal year 2028, subject to approval by ​Braze ⁠shareholders and regulators.

(Reporting ​by Anzar ‌Mehraj in ​Bengaluru; Editing by Joyjeet Das)

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