Apple to host 'Pro and tell' event on October 28 in LA


An Apple logo appears in this illustration taken August 25, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

(Refiles to correct ⁠syntax in the last bullet, ⁠spell out "October" in headline and add ‌media packaging code to broaden distribution)

Oct 19 (Reuters) - Apple said on Monday it would host a "Pro and ​tell" event in Los Angeles ⁠on October 28, ⁠the latest in a series of product ⁠launches as ‌the iPhone maker expands its hardware lineup and AI offerings.

The ⁠event is expected to feature Apple's ​first touch-screen ‌MacBook Pro, according to Bloomberg News, ⁠a long-awaited ​change to the Mac lineup.

Here are some details:

• The event follows Apple's September ⁠launch of the Duo foldable ​iPhone and last week's unveiling of the HomeView smart-home hub and other Siri-powered home ⁠devices

• It comes amid efforts by chief executive JohnTernus to speed up product development and simplify the company's structure, ​according to analysts

• Apple ⁠typically holds an annual developers conference focused ​on software in June, ‌and often conducts fall events ​centered oniPhones and other consumer devices

(Reporting by Prathik Jayaprakash in Bengaluru)

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