Subaru targets software-defined vehicle launch for late 2020s, plans to cut development times by 40%


The logo of Subaru is seen on a vehicle at the New York International Auto Show Press Preview in New York City, U.S., April 16, 2025. REUTERS/Jeenah Moon

SANO, Japan, Oct ⁠19 (Reuters) - Subaru said on Sunday it plans to ⁠launch software-defined vehicles (SDVs) in the second half of ‌this decade and cut vehicle development times by about 40% as it seeks to speed up model launches.

• Subaru will gradually ​deploy a newly developed integrated electronic ⁠control unit (ECU) across its ⁠lineup, the Japanese automaker said at a strategy briefing ⁠at ‌a research centre in Sano City, north of Tokyo

• Subaru aims to shorten development ⁠times by using digital simulations in prototyping ​and running design, ‌testing and production preparation in parallel, it said

• ⁠The company ​said it aims to give its SDVs over-the-air updates for driver-assistance, automated-driving and vehicle performance functions

• Subaru jointly ⁠developed the chip at the core ​of the integrated ECU with US chipmaker Advanced Micro Devices, it said

• The company plans to standardise electronic platforms ⁠across electric, hybrid and gasoline-powered vehicles, it said

• Subaru said it has no plans at present to adopt Toyota's Arene software platform, despite Toyota's 21% stake ​in the company

• Toyota said ⁠on Friday it expects Arene to be deployed in ​10 million new vehicles annually by ‌2030 and expanded to alliance ​partners' vehicles by 2035

(Reporting by Maki Shiraki; Writing by Daniel Leussink; Editing by Lincoln Feast.)

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