Apple Pay launches in India with Axis Bank partnership


Apple Pay logo is seen in this illustration taken May 10, 2023. REUTERS/Dado Ruvic/Illustration

Sept 30 (Reuters) - Apple Pay has ⁠launched in India through a partnership with Axis Bank, giving the ⁠payment service its first foothold in one of the world's largest digital ‌payments markets, the lender said on Wednesday.

Axis Bank, India's third-largest private lender, will be the first Indian bank to offer Apple Pay, initially to customers with credit cards on the Visa and ​Mastercard networks.

Cards on India's homegrown RuPay network will not ⁠be eligible.

"India is home to ⁠a dynamic and digitally savvy population that continues to embrace a cashless future while ⁠expecting ‌the highest standards of security and privacy, and we're so excited to bring Apple Pay to users in India today," Jennifer Bailey, Apple's ⁠vice president of Apple Pay and Apple Wallet, said ​in a statement.

Axis Bank ‌is India's fourth-largest credit card issuer, with 16.3 million cards outstanding as ⁠of August, out ​of 124 million nationwide, central bank data showed.

The launch would help the US company offer its payment service in the world's most populous country, one of the few major ⁠economies where it is not available.

Apple Pay has ​also held talks with larger rivals HDFC Bank and ICICI Bank, but has yet to agree commercial terms, Reuters reported earlier this month.

India's Unified Payments Interface, a real-time ⁠bank transfer system, accounts for 84% of digital payment volumes and is the world's largest retail fast-payment system by transaction volume, according to a 2025 IMF report.

Customers can add eligible cards through Axis Bank's mobile app or Apple Wallet and ​make payments in stores, in apps and online using ⁠an iPhone, Apple Watch or iPad, the lender said in a statement.

Apple Pay ​lets users make contact less payments without entering a ‌card PIN or one-time password, authenticating transactions ​through Face ID, Touch ID or a device passcode.

(Reporting by Anuran Sadhu in Bengaluru and Jaspreet Kalra in Mumbai; Editing by Nivedita Bhattacharjee)

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