AMD to buy Fei-Fei Li's World Labs in $8.2 billion bet on 'physical AI'


FILE PHOTO: The AMD logo in this illustration, taken June 11, 2026. REUTERS/Dado Ruvic/Illustration/File Photo

Sept 28 (Reuters) - Advanced Micro ⁠Devices said on Monday it would acquire Fei-Fei Li's AI ⁠startup, World Labs, in an all-stock deal valued at $8.2 ‌billion, a move that would give the chipmaker a foothold in research on physical AI systems that can understand and simulate the world.

The acquisition gives AMD access ​to research on spatial intelligence, an emerging ⁠field focused on enabling AI ⁠systems to model three-dimensional environments and physical interactions, which could shape ⁠future ‌demand for chips, software and AI infrastructure.

"We began a deep technical partnership with AMD last year, starting with model ⁠training and inference optimization on AMD GPUs," Li said ​in a post ‌on LinkedIn.

"As our teams worked together, we realized it would ⁠be a ​natural fit to bring together our AI ecosystem of software and hardware, foundation models, and applications."

World Labs raised $1 billion in a funding round earlier ⁠this year that included an investment from ​AMD.

The technology is aimed at helping AI systems better understand and reason about the physical world, with potential uses in robotics, simulation, design ⁠and other real-world applications.

AMD said it expects World Labs' research to provide deeper insight into emerging AI workloads and help guide its technology roadmaps across hardware, software and systems.

Li, a prominent AI researcher ​known for her work in computer vision, ⁠will join AMD as executive vice president and chief scientist after the ​transaction closes. She will report to CEO ‌Lisa Su.The deal is expected to ​close by the end of 2026.

(Reporting by Akash Sriram and Arasu Kannagi Basil in Bengaluru; Editing by Maju Samuel)

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