YouTube unveils AI creator tools, shopping features at annual event


Teenagers pose for a photo while holding smartphones in front of a Youtube logo in this illustration taken September 11, 2025. REUTERS/Dado Ruvic/Illustration

Sept 23 (Reuters) - Alphabet-owned ⁠YouTube unveiled a slate of artificial intelligence tools, ⁠shopping updates and personalized viewer features on Wednesday ‌at its annual Made on YouTube event in New York City.

Here are some details:

• The new creator tools include additions to YouTube ​Studio for feedback on video drafts, ⁠channel-matched thumbnails and ⁠testing up to three video cuts.

• A Gemini-powered assistant in ⁠Shorts ‌and YouTube Create will also help edit clips, trim pauses and sync music.

• The video ⁠platform is testing opt-in AI comment moderation ​that adapts ‌to creators' preferences. It will also combine voice and ⁠facial detection ​in its likeness-protection tools.

• The company will expand its YouTube Shopping affiliateprogramto 35 countries by year-end, with more ⁠than 1.3 million creators already enrolled.

• ​Creators in India and Brazil will soon be able to tag Amazon products, while product tags will show localized ⁠offers to viewers in different markets.

• YouTube will introduce Custom Feeds for U.S. users on web, mobile and TV, allowing them to save homepage tabs tailored to ​interests such as documentaries or DIY ⁠videos.

• Its Ask YouTube feature will add shopping queries ​and follow-up questions, including product-comparison ‌tables and voice commands for TV ​users.

(Reporting by Prathik Jayaprakash in Bengaluru and Kenrick Cai in San Francisco; Editing by Tasim Zahid)

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