Verizon Wireless, T-Mobile resolve lawsuits over ad campaigns


FILE PHOTO: A person walks by a Verizon store in Manhattan, New York City, U.S., November 22, 2021. REUTERS/Andrew Kelly/File Photo

NEW YORK, Sept ⁠14 (Reuters) - Verizon Wireless and T-Mobile have resolved lawsuits ⁠accusing each other of deceiving consumers through ‌ads that promised big savings from switchingcellphone carriers.

A stipulation of dismissal of Verizon's lawsuit and T-Mobile's countersuit was filed on Friday ​in Manhattan federal court.

The dismissal came ⁠more than five ⁠months after U.S. District Judge Lewis Kaplan issued a ⁠preliminary injunction ‌in Verizon's favor to block T-Mobile's "Save Over $1,000" campaign.

Verizon, T-Mobile and their respective lawyers ⁠did not immediately respond to requests for comment ​on Monday.

Settlement ‌talks had included a possible framework to resolve ⁠similar future ​advertising-related disputes.

Verizon sued T-Mobile in February. It later added claims that T-Mobile ads misled customers by promising more ⁠than $3,700 of savings over five ​years compared with Verizon and AT&T, and promising to"save up to 20% vs. the other big guys."

T-Mobile's countersuit ⁠said Verizon's own campaign featuring bug-eyed images of George Washington, Abraham Lincoln and Benjamin Franklin was bogus because that carrier could not promise customers a "better deal."

As ​of June 30, Verizon had ⁠147 million subscribers according to its latest quarterly financial ​report. T-Mobile had slightly fewer ‌subscribers before changing its disclosures ​of subscriber metrics this year.

(Reporting by Jonathan Stempel in New York; Editing by Cynthia Osterman)

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