Tencent Q2 revenue climbs 11% on AI-driven ad gains, but profit falls short


The Tencent logo at the company's headquarters during a government‑organised media trip in Shenzhen, Guangdong province, China, April 17, 2026. REUTERS/Go Nakamura

BEIJING, Aug 12 (Reuters) - Tencent Holdings reported ⁠an 11% rise in second-quarter revenue on Wednesday, driven by strong advertising sales ⁠and steady gaming income, as the Chinese technology giant ramps up AI ‌spending.

For the three months to the end of June, the Shenzhen-based gaming and internet company reported revenue of 204.8 billion yuan ($30.36 billion), in line with analyst estimates of 202.2 billion yuan, according to LSEG data.

Net profit rose ​only 0.7% from a year earlier to 56 billion yuan, ⁠falling short of analyst expectations of ⁠61.8 billion yuan.

Investors have been focused on whether Tencent's heavy AI spending is starting to ⁠generate ‌returns, or merely weighing on margins.

Capital expenditure totalled about 79 billion yuan last year, up from 77 billion yuan in 2024, and the company has signalled AI ⁠investment will step up further in the second half of ​this year.

The results come amid ‌an accelerating AI product push by Tencent, which competes with the likes of ⁠ByteDance and Alibaba.

The ​company has built up a broad portfolio of AI products, including the Yuanbao chatbot and the WorkBuddy office assistant.

Revenue from value-added services, which includeTencent's gaming business, rose 8% to 98.4 billion yuan. Domestic games ⁠revenue grew 17% to 47.3 billion yuan supported by ​titles including "Honor of Kings" and "Delta Force", while international games revenue was down 0.8% to 18.6 billion yuan due to foreign currency movements.

Marketing services revenue climbed 22% to 43.6 billion yuan, ⁠as AI upgrades continued to boost advertising and pricing within its Weixin ecosystem, the network that combines messaging, payments and social media, among other services.

Fintech and business services revenue rose 9% to 60.3 billion yuan, with cloud demand for AI-related services remaining a key driver.

In July, ​Tencent released Hy3, the latest version of its Hunyuan AI ⁠model, and last week opened it to users worldwide. It has also been testing an AI ​assistant inside its WeChat social media app since June.

Capital ‌expenditure in the June quarter was 52.8 billion ​yuan, compared with 31.9 billion yuan in the first quarter.

($1 = 6.7449 Chinese yuan renminbi)

(Reporting by Liam Mo and Eduardo Baptista; Editing by Joe Bavier and Keith Weir)

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