Roblox's algorithm, safety changes dent bookings forecast; shares slump


A boy poses for a photo while holding a game pad in front of a screen displaying the logo of the U.S. children's gaming platform Roblox, in this illustration taken December 8, 2025. REUTERS/Ramil Sitdikov/Illustration

July 30 (Reuters) - ⁠Roblox forecast a steeper-than-expected drop in third-quarter bookings on Thursday as ⁠a shift toward lower-spending games and new safety measures weigh on ‌in-app purchases, sending its shares down 14% in after-hours trading.

The company said bookings were impacted after changes to its recommendation algorithm steered younger users toward newer and evergreen games that generate less ​revenue per hour than the viral hits that ⁠drove spending last year.

"Monetization weakness is ⁠likely to continue," Chief Financial Officer Naveen Chopra said on a post-earnings call, ⁠adding ‌the changes would improve long-term retention and ultimately offset the near-term hit to bookings.

Roblox, which allows users to build and explore their own ⁠digital worlds on its platform, expects bookings between $1.58 billion ​and $1.65 billion in the ‌third quarter, compared with estimates of $1.77 billion, according to data compiled ⁠by LSEG.

The company, ​which built its business around younger players during the pandemic, has implemented age verification following heightened scrutiny of its child-safety practices, but the added steps have made it ⁠harder to sign up and reduced access to ​certain features that help keep users engaged.

"Investments in AI, content diversification, long-term retention, and safety, though creating near-term friction, position us to maximize our share of the global ⁠gaming market," Chopra said.

Roblox's daily active users (DAUs) fell 7% sequentially to 123 million in the second quarter, but were up 10% from a year earlier.

Bookings for the quarter rose 8% to $1.56 billion, in line with analysts' estimates.

The company has ​focused on attracting older users and expanding internationally to ⁠diversify.

Users over 18 years accounted for 27% of age-verified DAUs in the second ​quarter, the company said, a particularly valuable group ‌as U.S. users aged 18 and older ​generate more than 50% higher monetization than users under 18.

(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Sahal Muhammed and Sriraj Kalluvila)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read