Fanatics to buy BGC Group assets to launch prediction market exchange


Jul 15, 2026; New York, NY, USA; A general overall view of the Fanatics Fest at the Javits Center. Mandatory Credit: Kirby Lee-Imagn Images

July 27 (Reuters) - Fanatics, ⁠a global sports platform, will acquire a designated ⁠contract market and a derivatives clearing organization from ‌brokerage BGC Group to launch its own prediction market exchange, the companies said on Monday.

Here are more details from the announcement:

• Fanatics ​will buy Commodity Futures Trading Commission-registered ⁠contract market Water Street ⁠Labs, LLC and CX Clearinghouse L.P. from BGC.

• The financial ⁠terms ‌of the deal were not revealed in the announcement.

• Fanatics Markets, launched in 2025 as ⁠the prediction markets subsidiary of Fanatics, allows users ​to trade ‌on sports outcomes such as game winners, player ⁠milestones and ​tournament champions.

• The platform is accessible in 23 U.S. states — including California, Texas and Florida. The deal will also help ⁠Fanatics to expand its prediction market ​offerings.

• Prediction market startups such as Kalshi have clashed with state regulators over gambling laws concerning sports contracts. Critics ⁠of the asset class argue that such platforms are nothing more than illegal gambling operations.

• "By combining that institutional foundation with Fanatics' unmatched understanding of fans and consumer ​engagement, we have a unique opportunity ⁠to accelerate the growth of prediction markets and deliver ​a best-in-class experience for both retail ‌and institutional participants," said Matt ​King, CEO of Fanatics Betting and Gaming.

(Reporting by Pritam Biswas in Bengaluru; Editing by Shinjini Ganguli)

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