Logitech CEO plans to boost spending on R&D and marketing


FILE PHOTO: A view of the Logitech logo on a building at the EPFL Innovation Park in Ecublens near Lausanne, Switzerland, April 30, 2024. REUTERS/Denis Balibouse/File Photo

ZURICH, May ⁠8 (Reuters) - Logitech International (LOGN.S) ⁠will increase spending on ‌product development and marketing this year, CEO Hanneke Faber ​said, despite concerns ⁠over a ⁠possible global economic slowdown triggered ⁠by ‌the Middle East crisis.

The ⁠Swiss-U.S. computer peripherals maker is ​looking ‌to gaming, business customers ⁠and artificial ​intelligence-enabled devices to continue growth after cutting ⁠spending last year ​to deal with the impact of U.S. President ⁠Donald Trump's tariffs.

"We can and we should invest," Faber told Reuters. "The ​world is ⁠changing so fast with ​AI, which offers ‌so many opportunities."

(Reporting ​by John RevillEditing by David Goodman)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Google has bit more time to address concerns in EU investigation, EU Commission says
Sony, Nintendo grapple with memory price surge as AI boom constrains supply
The scam services 'helping' people to check in for flights – for fees
Sony, TSMC plan new Japan joint venture for next-generation image sensors
Samsung Electronics' union says to enter mediation over wage dispute
Colleges around the world see web outages after vendor hack
SoftBank cuts target for OpenAI margin loan, Bloomberg News reports
Russia's internet crackdown hobbles small businesses
ByteDance’s AI subscription gamble: chatbot faces reality check in China
Nintendo teases return of space-faring hero in Switch 2 reveal

Others Also Read