Apple's new CEO is a product perfectionist taking on the AI age


FILE PHOTO: John Ternus, Apple VP of Hardware Engineering, speaks about the new Mac Pro during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca/File Photo

April 20 (Reuters) - To understand how Apple's new CEO John Ternus ⁠will run the company, pay attention to what he refuses to sell.

While software rivals at Microsoft and Google are spending hundreds of billions to push artificial intelligence into every ⁠corner of their businesses, the man set to lead one of the world's most iconic companies appears to treat AI with a deliberate, almost stubborn pragmatism.

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