Netflix debuts new 'Playground' gaming app for kids


FILE PHOTO: A drone view shows the Netflix logo on one of their buildings in the Hollywood neighborhood of Los Angeles, California, December 8, 2025. REUTERS/Daniel Cole/File Photo

April ⁠6 (Reuters) - Netflix doubled down on its gaming efforts on Monday, launching ⁠a new app called "Netflix Playground" that would feature games built ‌around popular children's characters such as Peppa Pig and Sesame Street.

Analysts say the streaming giant's gaming efforts have yet to emerge as a major growth driver. One of the ​main challenges, analysts believe, is Netflix's relatively limited ⁠portfolio of iconic intellectual property ⁠compared with rivals such as Warner Bros Discovery, which owns franchises, including ⁠DC ‌Comics.

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