Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs

FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar/File Photo

March ⁠4 (Reuters) - Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup ⁠starting at $599, as it looks to broaden its reach in a price-sensitive PC market while ‌rivals face tighter supply of memory chips.

A lower-priced laptop marks one of Apple's most aggressive entry points into the PC market in years. The new MacBook will be powered by the A18 Pro chip, the same processor that debuted in the company's iPhone ​16 Pro models in 2024.