Coupang braces for increased competition amid fallout from South Korea data breach


Coupang logo is seen in this illustration taken February 11, 2025. REUTERS/Dado Ruvic/Illustration

SEOUL, Feb 26 (Reuters) - Investors in South ⁠Korea's e-commerce giant Coupang will be scrutinising the company's financial results on Thursday for fallout from a massive data breach, ⁠as rivals lure shoppers away from its platform.

The company also faces headwinds from a proposed regulatory change that ‌could increase competition in the ultra-fast overnight deliveries that have been a cornerstone of its market dominance.

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