EU probes Shein over sale of illegal products, addictive design


Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva

BRUSSELS, Feb 17 (Reuters) - The EU opened ⁠a formal investigation into Chinese online retailer Shein on Tuesday over illegal products and concerns ⁠about the platform's potentially addictive design, stepping up scrutiny under the bloc's strict Digital ‌Services Act.

The move under the Act, which requires online platforms to do more to counter illegal and harmful content, came after France urged the EU executive in November to crack down on the sale of child-like sex dolls on Shein's platform.

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