At CES, auto and tech companies transform cars into proactive companions


People experience a Gentex Corporation driver and in-camera monitoring system exhibit during the CES tech show on Jan 6, 2026, in Las Vegas. — AP

LAS VEGAS: In a vision of the near future shared at CES, a girl slides into the back seat of her parents' car and the cabin instantly comes alive. The vehicle recognises her, knows it’s her birthday and cues up her favourite song without a word spoken.

"Think of the car as having a soul and being an extension of your family,” Sri Subramanian, Nvidia's global head of generative AI for automotive, said Tuesday.

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