Meta pledge to use less personal data for ads gets EU nod, avoids daily fines


FILE PHOTO: The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo

BRUSSELS, Dec 8 (Reuters) - Meta's proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next month won the approval of EU antitrust regulators on Monday, signaling the company will not face daily fines after all.

The Meta investigation underscores Europe's continued crackdown on Big Tech despite U.S. criticism, and its willingness to settle cases rather than levy hefty fines when possible to avoid escalating trans-Atlantic tensions.

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