It’s not just you. Users struggle with the Instagram repost button.

The new repost option, sandwiched between comment and share, has led to consternation and accidental reposts by some users. — Bloomberg

If you fancy yourself an online sleuth or doom-scroll after a long day, it’s happened to you.

You see a reel on Instagram that you want to share with friends, or a photo dump with a comments section you’d love to scour. Your thumb hovers over the options to like, comment or share, but you hit something else: the repost button.