Analysis-Strong start to online holiday shopping masks signs of a fragile U.S. consumer


Workers organize products during Cyber Monday at the Amazon's fulfillment center in Robbinsville, New Jersey, U.S., December 1, 2025. REUTERS/Eduardo Munoz

NEW YORK, Dec 2 (Reuters) - The U.S. holiday shopping season kicked off to record online sales. But underlying signs of economic fragility signal a pullback in spending could be looming.

Consumer confidence fell again in November. Still, Americans spent a record $44.2 billion online during the period retailers call Cyber Week - the U.S. shopping bonanza that runs from Thanksgiving through the following Monday - according to Adobe Analytics, which tracks shopper visits to online retail websites.

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