Paramount Global logo is seen in this illustration taken December 17, 2024. REUTERS/Dado Ruvic/Illustration
LONDON (Reuters) -U.S. media company Paramount+ will show the majority of Champions League soccer matches in Britain from 2027 to 2031 after it beat the current main broadcaster TNT Sports in an auction, UC3 said on Friday.
Amazon's Prime Video retained the first pick of Tuesday matches in Britain and two other European markets, said UC3, a joint venture between UEFA and European Football Clubs, which sells the rights for the competition.
