Facebook Dating is a surprise hit for the social network


By Eli Tan

The dating service has 21 million users, more than the popular dating app Hinge, as the social network reinvents itself. — Meta via The New York Times

SAN FRANCISCO: For years, Alyssa Landguth, a 30-year-old from Washington state, used Facebook like most people do these days. She bought used furniture on Facebook Marketplace, the app’s version of an online garage sale, or commented on posts.

But after finalising a divorce over the summer, a different feature has kept her coming back – Facebook Dating. It has become the only online dating service she uses, “cheaper than Christian Mingle and with more matches,” Landguth said.

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