Launched in September, the Cameo feature enables users of OpenAI’s new Sora app to incorporate celebrity likenesses into their own AI-generated text-to-video creations. — Antonio Perez/Chicago Tribune/TNS
Cameo, the Chicago-based celebrity video messaging website, has become the latest company to sue OpenAI, alleging trademark infringement for the technology giant’s new service that makes AI-generated celebrity videos under the same Cameo name.
The lawsuit, filed Tuesday in a California federal court, said the recent rollout of the “Cameo” feature as part of Sora, OpenAI’s video generation app, has already created growing “consumer confusion” with widely shared videos featuring celebrity likenesses – often in unusual settings.
